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How to Write a Good Sports Lead

The lead (or introductory paragraph) of a sports story is the hook that draws readers into the article. A good lead identifies the key points of the story, and uses vivid descriptions to draw reader interest. It also includes a human interest element that will appeal to the majority of your reader base. If you’re writing about a team that is recovering from the loss of a star player, for example, explain how that loss has affected the players and fans.

In addition to being clear and concise, a good sports lead is brief. Even though you may not be constrained by the space needs of a newspaper, it’s still important to get to the point quickly.

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