Waarom geurmarketing werkt makes scent marketing so effective is that it bypasses cognitive thought and goes straight to the limbic system of the brain, which controls emotions. This can trigger memories and associations, influencing our perceptions of brands and products. For instance, a person’s favorite cookies can bring back fond memories of their grandmother, and the smell of freshly baked bread can make someone want to stop at a bakery. Scent marketing takes advantage of this powerful effect by introducing specific fragrances into retail environments.

Why Scent Marketing Works

The type of scent you choose will depend on your brand or product. A spa can use calming aromas to help customers relax and feel comfortable, while a retail store can use scents like citrus or pine to invigorate shoppers. A food establishment can use aromas that stimulate the senses and entice customers to buy, such as cinnamon or vanilla.

Scent marketing also creates a memorable experience for customers, and it can help improve brand recognition. For example, one study found that when a retail shop used scent marketing to promote its egg sandwiches, sales increased by 80 percent. A similar strategy worked well for a gas station that introduced the smell of fresh coffee near its pumps.

Scent marketing is a simple, low-cost way for businesses to increase customer satisfaction and promote their products or services. It’s important to experiment with different types of scents and find ones that work best for your business.